The iPhone camera lens attachment maker, Olloclip, today updated its multipurpose3-in-1 iPhone 5 camera lens(it started out as a Kickstarter project) with compelling new features. The new 4-in-1 module packs in fisheye and a pair of wide angle lenses as before, with the addition of a more powerful 15x macro lens. The other side of the dual-sided accessory sports the 10x macro lens with an 18mm focus distance which was retained from the original model. Jump past the fold for the full breakdown…
Precision-grounded optics is encases inside an aircraft-grade aluminum material.
The barrels are made from aircraft grade aluminum using a CNC machine and then anodized. The iPhone attachment is made from a soft plastic material to ensure a secure fit every time.
It weighs less than an ounce, by the way.
The fisheye and wide-angle lenses have been improved as well to deliver clearer images edge-to-edge with less lens distortion overall, claims the press release. The two wide angle lenses nearly double the iPhone’s normal field of view.
Here’s the promo vid.
http://www.youtube.com/watch?v=u3lIOYKW1-0
The new edition is supported by Olloclip’s existing iOS app and works with any third-party app, in both photo and video capture mode, including the iOS Panorama photo mode and the iPhone 5s Slow-Mo video capture feature.

In fact, the clip-on attachment improves panorama mode by increasing the field of view horizontally and vertically. The official Olloclip app, a free download from the App Store, was first releasedback in Marchand then updated last month with iPhone 5s compatibility.
Looks neat, no?

The Olloclip 4-in-1 works with the iPhone 4/4S/5/5s and the fourth and fifth-generation iPod touch. The gadget is available in black, silver and red through the Olloclip web store for $69.99. Olloclip warns about limited quantities and says the gizmo should start shipping on November 1.
Although it may never fill the needs of a pro with a DSLR, the Olloclip should be good enough for casualiPhoneographersand especially for the masses.
You may also want to check out Olloclip’stelephoto iPhone lensor theiPro lens kit from Schneider Optics.