Apple has finally revealed theiPhone 16e, marking its first product launch of 2025. The 16e isn’t the only devicecoming soonfrom Apple, and this year is expected to be full of exciting launches, including severalnew productsand refreshes.
With spring fast approaching, here are six new Apple products to look forward to that are rumored to be coming sooner than you think.
iPhone 16e
Apple’s new iPhone 16e is aimed at users on a budget, sporting many popular iPhone features while being priced much lower than its flagship counterpart, the iPhone 16.
1M4 MacBook Air
A refresh long in the waiting
Apple launched the M4 MacBook Pro lineup last November alongside its new M4 iMacs. The MacBook Air was noticeably absent from Apple’s M4 announcements last year, but its time might finally be coming soon. According toBloomberg’s Mark Gurman, the new MacBook Air could launch before the end of March.
This means the M4 MacBook Air is expected to launch very soon and will likely be available in 13-inch and 15-inch sizes. Since all of Apple’s M3 MacBook Air configurations now start at 16GB of RAM, we can expect to see all the M4 MacBook Air models also starting at 16GB of RAM. Gone are the days of 8GB of RAM MacBooks – thank goodness. Aside from the chipset, not much else is expected to change in terms of design for the MacBook Air. It’s just an M4 refresh, which might be compelling enough for M1 users like me looking to upgrade.
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211th generation iPad
One of the most exciting refreshes this year for me is the iPad. The last time the iPad received a hardware update was in 2022, with the 10th generation iPad featuring Apple’s A14 Bionic chipset. Given Apple’s recent performance advancements and new features like Apple Intelligence, the base model iPad is in dire need of some love and a fresh coat of paint.
According toBloomberg’s Mark Gurman, the 11th generation iPad is expected to feature Apple’s A17 Pro chip, which means it supports Apple Intelligence and runs faster. The A17 Pro debuted with the iPhone 15 Pro and 15 Pro Max. The newestiPad mini, which released in October 2024, also has the same chipset. Given that the base iPad was the only one not updated in 2024, I think its refresh in 2025 is long overdue.
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An incremental upgrade
The iPad Air is also expected to receive a refresh to Apple’s M3 chipset soon. The current M2 iPad Air came out last May, so it hasn’t been too long since it was last updated.Bloomberg’s Mark Gurmanreported last October that the iPad Air would receive an update around the same time as the iPhone SE. Since the iPhone 16e announcement has come and gone, the iPad Air could be coming sooner rather than later.
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Find your belongings easier
Since its original launch in 2021, Apple’s AirTag has been an extremely popular tracking device for consumers looking to keep track of important belongings close to them, like their wallet, keys, or backpack. The AirTag 2 has been rumored for quite a while now, and it’s expected to come with a few upgrades.
Firs, the AirTag 2 is expected to featurean upgraded wireless chip, which could significantly increase its tracking range. It’s also likely to have a more tamper-proof speaker, which makes it more difficult for bad actors to remove it so it can’t make any noise. Further, the AirTag 2 is expected to have a replaceable CR2032 battery (the same as the current AirTag) and potentially launch in mid-2025.
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5Apple’s new smart home display
Apple is taking aim at Google and Amazon
One of the most interesting developments we heard about Apple’s product lineup for 2025 was that it was working on a new smart home display. According toBloomberg’s Mark Gurman, the display will be wall-mountable and “about the size of two iPhones side by side.” It will also reportedly come with a base with speakers that resemble Apple’s iconic iMac G4 design.
As Gurman noted, the smart home display would essentially be like a HomePod with a screen. The device could support Apple Intelligence, FaceTime, Safari, and more Apple apps, as well as new homeOS software. Imagine it as Apple’s take on the Amazon Echo Show or theGoogle Nest Hub. According toBloomberg’s latest report, Apple’s new home product is “months away from shipping,” so we could see it by the summer.
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6The iPhone 17 Air
Hopefully, it doesn’t bend like the iPhone 6
The iPhone 17 Air is Apple’s long-rumored slim smartphone, which could launch this year alongside the iPhone 17 lineup. While its potential September launch date is still far off, due to its uniqueness, I felt it was worth including in this list of upcoming Apple products.
Many rumors have been circulating about the device, including that it will be 6.25mm thick, making it the thinnest iPhone yet. It is also rumored that the iPhone 17 Air could replace the Plus model in Apple’s iPhone lineup. With Samsung expected to release theGalaxy S25 Edgesoon and Oppo showcasing how slim itsFind N5foldable phone is, slim smartphones might become a significant trend in 2025.
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